Make sure you fill in as much detail as possible and ensure that your profile image is at least 1000 x 1000px
Let's grab your details so we can create your profile
Once we have received the completed form our team will get to work creating your profile. You can expect this to be completed within 72-hours of receiveing it.
After the profile is live we will send you 2 x links. 1 will be to show you what we just created and the other will be your own personal URL where you will be able to see which podcasters want to book you.
From that URL you will also be able to purchase your interviews for $440 AUD each and once you do all of the details about the given interview will appear there on that page as well.
Think of your own personal URL as a dashboard of sorts, however you won’t need to manage anything. It will keep everything in the one single location and make it all really easy to track.
Once all of the webpages are finished we will alert our network of 3500+ podcasters and let them know that you are available for an interview. We will filter all the applications to ensure that they are relevant and only present you the best most aligned opportunites.
Rememer that the success or failure of your appearance on a podcast is determined by your preperation and your ability to sell from a digital stage not the size of an audience.
Podcasters have very loyal followings and the size of their audiences is rarely a contributing factor to whether or not you will convert leads and sales. Your skills and ability to speak from a digital stage will do that so please keep that in mind when looking at the podcasts that are wanting to book you in.
For more info on making the most of your appearance check out the 4-part video series below.
Make the Most of your Podcast Appearance with these Tips
Podcasting is by far the most effective strategy to reach a new audience at scale, tell your story and build your authority
Soooo many questions?
Before you get booked on a podcast it is totally normal and natural to ask questions about the show, the host and the audience.
Below we have covered off the most common questions and shared years worth of hard earnt tips that will help you get your mindset and thinking correct when it comes to getting booked onto a podcast.
PT-1 How to make the most of your podcast appearance
Planning and preperation are the key to the success of your appearance on any podcast
This is a natural and normal question to ask when considering what podcast to appear on however the data can often be inconclusive:
- Many podcasting apps automatically download the subscribed shows to the users device however that doesn’t mean the podcast was listened to
- There are dozens of apps where people get their content and not all of them pull through into the one place. If a podcast is on Soundcloud for example the numbers from their iTunes account will not be added to the Soundcloud one since they are totally separate. This is true of many apps.
- Most podcasting hosts give very accurate data that can be relied upon however there are exceptions as pointed out above to be aware of
I want to shift your mindset slightly, if I may, by asking: What would be a good number of downloads for you? 1,000 5,000 100,000? How much would you pay to present from a stage as a keynote speaker to reach 1,000 people in the audience? That is a valuable opportunity for any business owner so when you think of the numbers try to put it in the context of speaking from the stage, only on a podcast, it is a digital stage!
Another point to keep in mind is often podcasters won’t share their numbers. It is protected IP about their business and they keep the detail of that to themselves and for privacy. If you are seeking the numbers from a given show and they are not being supplied please respect this sensetive point for podcasters. Most folks are open in sharing however many are not.
The bigger the audience the better, that is an obvious statement however the size of the audience is not representative of any potential in sales or any opportunity that may be gained from the appearance on the given podcast. The only factor that controls whether or not there are sales as a result of a podcast guest appearance is the guests ability to sell from the digital stage.
- The number of downloads a podcast has doesn’t always correlate to the same number of listens and that is because many podcasting apps will download the subscribed shows automatically to the users device however this doesn’t always mean the shows have been listened to by that given user;
- Larger audiences and larger download numbers don’t magically turn into leads and sales by themselves. It is the guests experience in selling from a digital stage that will determin the number of opportunities that result from the appearance on the podcast; and
- Ultimately if you are seeking leads and sales from your podcast appearance you need to give yourself the best possible chance by ensuring that your presentation skills are on point and that your website supports the traffic that will arrive
Another natural and completely normal question to ask when considering being a guest on a podcast. The answer lies in the topic of the show. Podcasts about specific topics will attract listeners that are interested in that given topic.
A show about digital marketing, for example, will attract people in digital marketing and people wanting to learn more about digital marketing. If you had no interest in that topic then you simply would not tune into that podcast. A true crime show or a history show on the other hand attracts a more general audience as you would expect.
The truth about who an audience is cannot be known unless the podcaster ran a survey to acquire accurate demographic info.
Another natural and normal question to ask. The only way to ever know exactly who the demographics of an audience are is to conduct a survey, and even then, you are only going to get a cross section that is representative and not the whole audience.
The reality of demographic info is that podcasters just don’t know however it is safe to make some assumptions around the topics of the show. Podcasts about specific topics will draw in and attract listeners that enjoy that given topic and it is from that topical information you can make reasonable deductions about demographics.
The #1 mistake that people make when they go on a podcast as a guest is not preparing properly. Often their website is not geared or set up for the potential influx of traffic that may be received as a result of the podcast appearance. Below is a list of the main things that should be considered and resolved prior to appearing on a podcast or in any media:
- How would you actually capitalize on it and turn it into real tangible sales?
- Are you geared properly for the big bump in traffic that you will see as a result?
- What if 500 people hit your site all at the same time, will your host crash?
- Do you have a funnel in place?
- What is your lead magnet? Booking a discovery call doesn’t count!
- Do you have an upsell, cross sell and downsell set up for your funnel?
- How can the listener get more of you personally?
- If they like you, how do you make yourself available to them, if you do that at all?
- Is your email sequence optimised for the podcast audience that will opt in
- Is your remarketing set up correctly
- Do you have your pixels and tag manager correctly optimised on your website?
- Is your remarketing set up for all the socials, the GDN and Adroll?
- Do you have some heat maps on your site
- Do you have some screen recording software on your site so you can see what people are doing so you can understand why they are buying or why they aren’t?
PT-2 How to pick which podcast to appear on as a guest
The reality is that the podcast you appear on isn’t as important as you might think
When you create a profile at the Go All In site you can expect to receive 20-30 enquiries per month but don’t worry the team at Go All In will filter these for you so you won’t have to trawl through them all. Once the list has been narrowed down you will be presented with 3-5 options.
Now the tricky part begins! How do you decide? It is natural to go for the show that has the biggest audience, the most number of shows and the most celebrity clout but in reality it doesn’t matter all that much. Let me explain what you should look for and below I’ll explain why the show you appear on doesn’t matter that much:
- Align yourself with a podcast that is on topic
- What are you selling (if anything) have people sold those types of things before on that podcast?
- Can you even pitch your product or service on the given podcast?
- Do you feel that the host will do your message justice or are they just going through the motions?
Everyone wants to get booked on the worlds biggest podcasts. There are more than 800,000 podcasts and the chances that you have heard the shows that want to book you are slim and this makes your decision that much harder. Some other things to look for:
- How many episodes do they have
- If they put out an episode each week and there are 100 shows that indicates that they have been podcasting for quite a while and that they would have a well established and loyal fan base
Ultimately you will go with what feels right to you but don’t be put off by a show with only 30-40 episodes. These podcasters might be early on however they work very hard to build their audience and their following and it’s in this enthusasium that you will be able to capatalise.
The bigger the social media following a podcaster has the better. It’s no different to their podcast audience, the bigger the better right!
That said don’t be mislead by their lack of activity in social media or their small following. That is not always representative of how big or small their podcast may be. It’s a mistake to make your decision about not going on a show because the podcasters social media foot print is small.
Social media and podcasting are 2 separate things so treat them that way. It is of course better if they have a large active and engaged social media presence but if they don’t then ask some more questions about the podcast since the socials are not connected.
Since there are more than 800,000 podcasts in the world the chances that you have heard of the show that is inviting you will be small. Likewise your audience might not have ever heard of the show until you tell them you were a guest on it!
The show you go on is less important than the fact you were on a show. On completion of your appearance we will supply you with 12 x assets that you can use in your social media accounts. This will allow you to create a minimum of 24 x posts for Facebook, LinkedIn, Instagram and Twitter.
It is this amplification of your appearance that will gain the attention of your prospects and customers alike. If you appear on 2 x podcasts per month you will then have a minimum of 48 x posts per month which is more than one post per network per day making it appear as if you are perpetually in the media.
It is this perception of constant interviews that will get your audiences attention, not necessarilarly the fact that you were on a given show.
If you are lucky enough to appear on a larger show that’s great however the reality is it might not translate into anything. It’s still your job to amplify that appearance and make it look like you are rock star to your audience. The chances are your audience hasn’t heard of the podcast you have been on anyway so it’s up to you to position it correctly post show.
Amplification and the post show marketing is the secret sauce to this podcasting PR puzzle. You must do it to ensure that you see the ROI you are seeking.
PT-3 How to amplify and market your experience as a guest
Amplification of your appearance as a guest is the secret sauce to the podcasting PR puzzle
The natural place to share your guest experience is with your social media audience, and here at Go All In, we supply you with 12 x assets ready made to do exactly that.
You’ll receive 9 resized images for Facebook, LinkedIn, Instagram and Twitter. All you need to do is drop in the image, craft the text and link it back to your website where the blog post resides with the story and the podcast player.
- When you book with Go All In we’ll give you 12 x assets once the podcast is live
- You’ll get 3 x resized images for FB LI TW and IN
- So that is 3 images x 4 networks giving you 12 different posts for 4 different networks
- You’ll also receive 3 x audiograms
- Again that is 3 audiograms x 4 networks giving you a further 12 posts
- Here at Go All In we also use the posts so that is another 24 posts in our socials
- And we give the podcaster the assets as well and they normally post 2-5 times as well
- Total posts out there = 24 from you 24 from us and 5 from the podcaster
- Total = 53 posts
It’s very tempting to just post your appearances in your socials and say that you are done. The reality is the people in your existing audience have seen your content before, they are part of your ecosystem and already know who you are.
The secret, although it’s not really a secret, is to use social media to reach new audiences with the content that you just created. That can be done with LinkedIn groups, Facebook Groups and more. Since you are posting content only and not selling anything you will be well received in these places. People love podcasts and they love to discover new ones and if you share your appearance you will certainly widen your audience.
Reconnecting with old clients and sharing your podcast with them is a great way to gather support and reignite your relationship. Likewise sharing your podcast appearance with your current clients is also a great way to spark a new and different conversation.
You’ll be amazed if you ask these people to share your podcast. Again, people love podcasts and will be more than happy to share it around and give it a listen and offer their feedback and opinions.
You don’t need a reason to call a client but if you call them about something completely different than the norm they will appreciate it and it will deepen your relationship with them.
Like most businesses you’ve probably got a pipeline of prospects just waiting to be sold and there are many reasons why they have gone into hiding and are ignoring your emails. Sharing your podcast appearance with them just might spark the conversation that you’ve been needing to get the deal across the line.
Not only will you be communicating with the clients about something other than the sale, you can ask them for their opinions and feedback to gather their interest in what it is that you spoke about on the podcast. Again, this is a great way to build on a new relationship and increase your opportunity for a sale.
PT-4 Podcastng vs Google PPC
Let’s find out what is better value for money – podcasting or Google PPC
The single biggest factor in you getting a solid RoI on your podcast investment is you. The size of the audience is not relevant. The alignment is absolutely relevant but in the end the guests ability to sell from the digital stage is the determining factor as to whether sales happen or they don’t.
That said there is much to be said from the post show amplification and the potential for a significant number of clicks back to your website so long as the formula is followed. Like any content strategy it needs to be consistant and there needs to be a long term strategy behind it.
You can’t go on one podcast one time and say it doesn’t work. You must prepare your website and ensure that your delivery on the day is razor sharp and on point.
The great thing about this type of content strategy is that the success or failure of it is totally in the hands of the guest who appears on the podcast. There are no algorithms and no bots determining who sees what or when.
Yes absolutely! Comparing podcasting to Google PPC is like apples and watermellons. It is not a like for like comparisson however the common denominator is always going to be traffic and clicks to your website.
If we use the number of clicks and their value we can then use this as the control and gain a like for like comparisson.
As you would have seen in the video podcasting is far more effective over the long term than Google PPC advertising.
The reason for it is that you are creating content that is worth linking to. In proper SEO you would create a huge sky scraper type article at your website and then promote it in various places.
People love this type of thing becuase there is discovery around the given content and providing it is top quality people link to it and share it.
Podcasting is a form of this type of SEO content strategy albeit slightly different. The point is that a podcast is 60-90 minutes of rock solid value and that will always win over paying for advertising.
Even in 2020 content is still king. Whether it is video, audio or written it is still king and many people still struggle to create and maintain a meaningful content strategy.
Podcasting is a very low cost way of creating content at scale. Often the podcaster will record the video so you’ll gain access to that as well as the audio. Transcribing your show will cost around $1 per minute so usually sub $100.
This content can then be sliced into many different forms and when you overlay the 12 x image and audiogram assets that we supply you have a simple content strategy that you can maintain over the long term to bring warm traffic to your website.
You Don't have to do this alone...
Crafting an effective message that resonates with an audience without selling anything is an art form that normal business owners and individuals are just not geared up for in their business, nor do they have the technical or creative ability to be effective.
That’s no real surprise because most businesses and individuals that appear a podcast are not in the media and marketing space.
It’s our job to make you look good and we are experts at it. In fact our preparation and planning in anticipation of the interview will make it a seamless delivery ensuring that you achieve maximum impact and deliver your message in a way that attracts more business, more clicks and ultimately more revenue.
You don’t need to do this on your own, we are here to help and we’ll guide you onto the online success that you are seeking.
Discover how to build instant rapport and connection
Speaking from a digital stage requires practice and training to be effective and we can help you get started today