Navigating the Rise was created to bring awareness and recreate the misperceptions of Asians in the West. For example, people mistaken quietness as a lack of confidence, not creating intense conflicts as a lack of personal viewpoints, among others. Because of the miscommunication, sometimes Asians were being taken advantaged of within Western society in various forms from social to professional environments.
George Wu, the founder of Navigating the Rise, has extensive experience across Asia and the USA. George speaks English, Chinese, Japanese, and Korean and has worked across Europe, Asia, Latin America, and North America. George also has participated in high-level board meetings with billionaires, such as Terry Gou, Chairman of Foxconn, to see how Asian business was done behind the scene. As such, he can differentiate the different business landscapes across the two regions as well as the cultural communication across the two areas.